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Purpose-Driven, force for good

We take a holistic view of your insurance planning to design plans that provide the protection needed for your family and/or business.  We work directly with your financial advisor, CPA, estate planners and such to design plans that incorporate your risk tolerance and goals.  We will take the time with you to analyze and identify potential risks and how best to manage them.  After your plan is put in place, it's important to monitor it as time goes on to make sure your wishes continue to keep up with your family, lifestyle and goals.

"Looking for some direction.  Thank you as always!!  -Colleen

Life & Health: About


Creative Design - Innovative Solutions

The most common uses of a term life policy is for mortgage protection, children's educational needs and final expenses should the insured pass on prematurely leaving a surviving spouse with children to raise and educate.  Under current tax law, the benefit paid from a life insurance policy are distributed tax-free to your beneficiaries which can be used to pay off the mortgage, provide daily living expenses, college funding and to maintain a family's lifestyle.  In addition to the death benefit being paid out if the insured passes prematurely, most policies provide living benefits as well that allow you to accelerate the death benefit for needed medical expenses in the case of a terminal illness.  These living benefits are very useful for both family and business planning purposes.  We have a passion for helping people design and implement a sound financial plan that centers around these foundations so that you, your family and your legacy are properly protected.

"Thank you for all your help on getting this switched over, I’m very appreciative of the cost savings"!!  -Cathy

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Life Insurance is one of the key components of a well defined risk management plan.  The benefit from a life insurance policy is distributed tax-free to your beneficiary's which can be used to pay off the mortgage, provide for living expenses, college funding and to maintain a family's lifestyle.  With an accelerated underwriting process, your application can get placed more quickly with less hassle to you. 

Other uses include funding for business buy/sell agreements, key man insurance, business overhead, charitable giving, and various Estate Planning scenarios.  Group plans are nice but they do not properly insure what they need to and you cannot take them with you if you were to leave that employer or start your own business.

Casual Business Meeting


Your greatest asset is your ability to earn an income and provide for your family.  What would happen if you sustained an injury or a sickness to a point that you were unable to work and earn a living?  43% of all people over the age of 40 will experience a long-term disability before they reach age 65.  Group disability thru work is usually not enough coverage to support your family as the benefits and benefit period of those plans are most likely a lot less beneficial than what you can get by owning your own policy.  In addition, should you leave that employer or start your own business, you cannot take the group plan with you.

We can discuss your current settings and design a plan that fits you and your family should an injury or sickness occur.

Doctor Office


A Critical Illness policy pays for your financial obligations that are not covered by traditional health insurance.  Items like co-pays, deductibles, out-of-network fees and such.  We can design a plan to cover these expenses should you receive a diagnosis such as cancer, stroke, heart attack, kidney failure or Alzheimer's.  This benefit is paid directly to you, tax-free, with no constraints on how it is used.  The benefit may be used for either your medical costs or non-medical costs such as:

  • Deductibles

  • Copays

  • Prescriptions

  • Out-of-network costs

  • Mortgage/Rent payments

  • Lost income

  • Travel

  • Child/Adult daycare

Patient with Healthcare Nurse


Currently, Medicaid is the largest payer of long-term care expenses paying out over 43% of care.  This was not the  original intent of Medicaid but as the cost of care has increased over the past 30+ years and medicine has improved, people are living longer.  There are currently three ways to pay for any type of long-term care expenses including:

  • Medicaid (little control over your care)

  • Self-insure (very costly and could deplete your savings and wealth)

  • Planning for care using long-term care insurance

With proper planning, designing and utilizing a long-term care policy, your benefits can protect your assets should you need care and give you greater control over that care.  Should you not need care, a policy can be designed to provide a death benefit for your beneficiaries and even return your premiums should you choose to exercise this option.

Life & Health: Packages
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